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How Bourbon Built Instagram
You wouldn’t immediately connect one of the earliest ingredients in cocktails to a photo-sharing app that now serves as the primary language of cocktail bars worldwide. But without bourbon, there might not have been Instagram – or at least, not the Instagram we know today. The Bourbon Drinker and the Bad Idea Long before filters and flat lays, Kevin Systrom was known among friends for two things: tinkering with side projects, and a genuine fondness for bourbon. Not in a conno

Lynn Ooi
4 days ago3 min read
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